Angelos Mouratidis

Angelos Mouratidis is the Founder & CEO of InYourCity Digital Marketing Agency (est. 2010). He is specialized across the entire spectrum of digital experience; mostly on omnichannel strategy and performance marketing.

He is also a Ph.D. Candidate at the University of Macedonia, and holds a postgraduate diploma (M.Sc.) in Information and Management and a bachelor’s degree (B.Sc.) in Information Technology from the Aristotle University of Thessaloniki. He has given many invited lectures in universities, conferences and seminars.

Topic title: The Future of Performance Marketing: UGC-Inspired Creative Frameworks

Description

The Future of Performance Marketing: UGC-Inspired Creative Frameworks" explores how user-generated content (UGC) and its principles are revolutionizing the performance marketing landscape. In an age where trust and authenticity are highly valued, UGC-style ads provide relatability and personal touch, leading to higher engagement and conversion rates.

The conference will delve into how UGC-inspired ads break through traditional advertising noise, attracting attention in a crowded digital marketplace. It will highlight real-world examples and case studies of brands that have successfully harnessed the power of UGC and AGC (Audience Generated Content) in their marketing campaigns.

We will also discuss strategies for sourcing and creating UGC-style content, along with measuring its effectiveness. The session will guide marketers on how to use UGC to reach broader audiences, by consolidating marketing efforts and letting these genuine creatives find their audience.

Finally, the conference will provide practical insights into iterative testing processes, crucial for finding 'winning' creatives that not only drive cheap traffic but also scale effectively. The future of performance marketing is here, and it is heavily influenced by the principles of UGC.