Google Analytics is undergoing a metamorphosis.
Analytics as you know it, is going to change. Actually, the change is already happening.
GA4 is the biggest thing to happen in Analytics in a decade! Despite the PR from GA about this ‘upgrade’, it is not a carbon copy of Universal Analytics. It is a completely new model and will impact everything we do around reporting.
This seismic shift is going to impact us all. Every single website that uses GA is going to have to adapt, migrate and learn how to use the new platform.
In this session, I want to help you understand the opportunities of this new platform. Sharing, what I think are some of the key gems in GA4, and highlighting features that can customize your insights and help you make better decisions about your website and marketing activity.
To help digest this change, and help you navigate through the journey of using GA as you know it, to the new GA4 model, I will walk you through a roadmap. This will cover the steps and questions you should be asking yourself, and how to approach the migration.
This roadmap will be shared with you at the end of the session.