Konstantinos Skliris
Regional Client Partner Lead, Google EMEA HQ
As Regional Client Partner at Google, Konstantinos partners with the top clients in Greece, Cyprus, Malta & Bulgaria to advance their most important business objectives through Google's innovative solutions. Prior to Google, Konstantinos has been working for over a decade, with top clients across multiple verticals as a digital media executive in Media & Ad Agencies.
Topic title: The 60-40 Retail Omni-channel Approach
Key takeaways:
- What is the proportion of Ecommerce and Brick & Mortar revenue (to be precise the ‘proportion of media generated revenue’) that is driven by Digital Media and Traditional Media
- How retailers can catch the growth opportunity within retail when taking into account the accelerated digital transformation experienced in recent years.