Attribution has been top-of-mind for advertisers during the last few years. And while we all agree that a Last Click model simply doesn’t deliver on the promise, why is it still the most used model? Trusting Machine Learning has been hard for many organizations, especially those without exabytes of data.
Mariia will provide an attribution refresher and then reveal how Machine Learning algorithms can help you grow your business with proven multi-touch attribution. All it takes is a willingness to take on a new technology and some traditional change management.