Stavros Theodoratos

A tech-savvy guy that made the pivot and turned to Business, Marketing & Management, but his true passion can never be forgotten. What did he do? He combined technical & IT skills with business and marketing to create a complete professional profile for Ecommerce & Digital executive positions. Stavros holds a BSc in Computing Engineering from Piraeus University of Applied Sciences, a Specialist Diploma in Digital Marketing from the Kapodistrian University of Athens, an MSc in Management Science & Technology from Athens University of Economic and Business, and an Executive MBA from ALBA School.

Stavros has more than 8 years of proven success in building and growing successful Digital/eCommerce businesses, focusing on Performance Marketing, Conversion Rate Optimization, Content Enhancements, MarTech/AdTech, and Digital Innovation while overseeing 7-digits marketing budgets.

His latest journey as a Group Ecommerce Manager in a leading Greek multi-brand sportswear retailer - where eCommerce sales accounted for more than 45% of overall sales - resulted in a bright-eyed acquisition from a global omnichannel player, creating an impressive case study for the Greek economy and eCommerce community.

Stavros currently holds the Director of Ecommerce & Digital Innovation (Greece & Cyprus) position for Public Group, a leading Greek Omnichannel retailer in Tech, Home & Entertainment. We strategically invest to create an ecosystem of innovative scale-ups around its flagship Omnichannel Retail business, with the objective to provide exciting customer experiences and foster entrepreneurship in Greece, operating in Greece and Cyprus under two well-recognized brands – Public and MediaMarkt – with sales of more than €500 ml., 67 physical locations and 4 online stores.