Charles Farina
GA4 Tips and Tricks

Charles Farina

Head of Innovation, Adswerve

Charles is a leading Google Marketing Platform expert with over ten years of experience in Google Analytics. He’s led hundreds of strategic discussions, implementations, and trainings for Fortune 100 companies and analytics experts worldwide. In addition, he is a community contributor for GA4 on Twitter, MeasureSlack, and the Google-certified partner forums.

Presentation Title

"GA4 Tips and Tricks"

Want to ensure you are set up to get the most out of GA4? In this session, Charles will share quick tips and tricks to help you avoid implementation issues, perform analysis comfortably, and avoid mistakes in your reports & dashboards.