Doug Hall

Formerly of ConversionWorks, after a decade of growth and excellence, ConversionWorks merged with MightyHive, now rebranded as Media.Monks to continue as Senior Director of Analytics for Media.Monks in EMEA.

Doug has over 25 years industry experience working with global brands such as Diageo, Boots, BrewDog and Mondelez on all aspects of data and technology.

Presentation Title:

“We broke our GA4 so you don't have to: Do’s & Don’ts”

The sunset of GA360 will be the sunrise for GA4. Over a half hour non-technical session, Doug will present the most critical dos and don'ts to give you the best possible route to success with your GA4 migration.

These insights are based on more than a decade of experience in digital analytics.  Having worked with multiple clients across a range of scales, Doug brings all his experience of GA4 adoption to share the paths to take and the pitfalls to avoid.